In the era of big data, evidence suggests that the way in which data is selected for a fundraising campaign can be more influential on success than any other factor.
According to NTT Analytics, part of NTT Fundraising, this data can be harnessed by non-profits to identify the best possible prospects to include in future campaigns and create a more effective fundraising strategy.
According NTT Fundraising’s whitepaper “How Data Analytics is Shaping Fundraising”: “When looking at the results of a campaign the narrowest of margins can be the difference between success and failure. As a result, the depth of expertise in analysis has increased and we are seeing remarkable discoveries that are starting to shape future campaigns.”
To learn how to use data to drive success – including key metrics to consider and common pitfalls to avoid – download the whitepaper below.
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