Mobile is increasingly becoming the main screen accessed throughout the day and in turn mobile marketing has developed into a sophisticated, personalised marketing channel for non-profits hoping to attract and retain donors.
According to audience measurement and real-time advertising specialist Quantcast: “Traditional online and offline advertising campaigns can fail to reach consumers at some of the most important points. Additionally, as consumers are spending more than a quarter of their time exclusively on mobile, you risk missing potential customers whose primary consumption is on mobile.”
But how can you ensure that your organisation’s investment will pay off?
From basic issues like ensuring that your website is mobile-ready to more complex undertakings like tailoring your message specifically to mobile users, there are a host of boxes you need to tick in order to make the most of mobile.
How to be successful in mobile advertising, a new white paper from Quantcast, is a comprehensive guide to the mobile advertising landscape. Including a complete checklist for mobile marketing success, information on mobile trends and a rundown of your mobile advertising options it is a must-have for forward-looking non-profits.
Download your free white paper by filling in the form below.
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.