Last year was definitely the year of viral charity social media campaigns, as people jumped on board the latest crazes and shared photos online with their friends and followers.
From #nomakeupselfie to #icebucketchallenge, #wakeupcall to #manupmakeup, it seemed not a day went by without someone trying to get a hashtag trending.
The way in which people give to charity is evolving. It’s becoming more engaging, more exciting, more shareable.
Are charities listening? The #nomakeupselfie campaign raised £8m for Cancer Research UK in just six days, despite the charity not initially having any formal involvement, but it was quick to jump on board.
Will traditional methods such as email and direct mail fizzle out in 2015 and beyond? Or is there still space for them on the fundraising spectrum?
Share your vote with us below and let us know what you think in the comments section!
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
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