Content marketing agency Headstream has been appointed by SOS Children’s Villages to handle a multi-country digital lab innovation brief.
Headstream will be helping bring the organisation’s digital activity more in-line with the needs and expectations of its sponsors across multiple countries. The agency will support designing a digitally-focused sponsorship servicing strategy with the aim of improving both the donor experience and sponsorship attractiveness.
Headstream will support the testing of new and innovative digital and mobile touch points. The agency will create localisation guidelines and toolkits for defined touch points, with initial toolkit due to be launched for testing in local markets soon. All solutions will be aimed at saving the organisation money whilst also providing sponsors with more information about the organisation and the child they are sponsoring.
Christoph Jünger, International head of Individual Giving at SOS Children’s Villages, said: “SOS Children’s Villages has decided to work together with Headstream on a multi-country product development project after the agency proved to have an excellent understanding of our business issues, particularly in the area of fundraising.
“The agency offered a spot-on analysis of market research findings that our project team had been collecting previously in Austria, Denmark, Germany, Norway and Sweden. They later turned these insights into simple, innovative and marketable ideas to digitise our donor journey. We are excited to be working with Headstream and are sure that the work of the agency will help us improve our donors’ experience.”
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