National charity Samaritans has hired three new senior managers to help lead the in-house communications function and drive integrated communications in support of the organisations’ new six-year strategy, due to be launched in March.
Kimberley Anderson has joined Samaritans in the newly created role of Head of Digital Communications. She brings 13 years of client-side marketing and ad agency experience to the organisation. Previously, Kimberley was Digital Marketing and Content Manager for the Chartered Institute of Environmental Health (CIEH). Kimberley led the development and delivery of the organisation’s digital strategy, evolving their digital presence across multiple channels.
In addition, Hannah Dedman has been appointed to the new role of Head of Marketing Communications and Brand. Hannah is a marketing communications professional and joins Samaritans from the British Heart Foundation where she was Marketing Manager delivering fully integrated award-winning brand and social marketing campaigns.
And lastly, Kristy MacLeod joins Samaritans as Head of Press and PR, a newly formed role to drive the charity’s media and celebrity strategy. Kristy brings nine years’ charity experience, specialising in developing award-winning, cross platform campaigns. In her most recent role, as Head of Communications for Young Epilepsy, she was responsible for rolling out the charity’s rebrand and its first fully integrated communications strategy.
Executive Director of Communications, Sophie Borromeo, said: “These new roles will help us better integrate our communications output and understand and better support our volunteers and existing and potential callers as we look to promote the benefits of Samaritans unique listening service to anyone struggling to cope.
“The communications needs of the organisation and those who use our service are changing and these new roles reflect Samaritans’ commitment to make the service as accessible and well-understood as possible. I am delighted to welcome Kimberley, Hannah and Kristy to the charity. Together, they bring a wealth of experience which will help us shape and grow our future communications offering and raise awareness of the vital impact Samaritans makes.”
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