Charity Youth Sport Trust has created a forward-thinking website that examines the challenges facing the next generation of UK school children.
To mark its 20th anniversary, the Youth Sport Trust commissioned an insight study into how school children will be living in 20 years’ time. The findings, which contain four different future scenarios, have been presented as the report cards of eight children – on a fully mobile-optimised website created, designed, and built by creative agency Nonsense.
Rob Mosley, Creative Director at Nonsense, said, “It was fascinating for us to receive detailed insight about how future generations of school children will fare. And creatively treating the findings to make them more digestible and impactful was a challenge we thoroughly enjoyed.”
Phil Chamberlain, Youth Sport Trust Director of Policy and Communications, said: “The Class of 2035 seeks to underline that everyone has a responsibility to guarantee the best future and a ‘fit-for-purpose’ generation in a fun and interactive way.”
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