The Muscle Help Foundation has teamed up with Lantern to create the #powerof657 campaign, which aims to deliver a total of 657 transformational experiences or ‘Muscle Dreams.’
The number 657 represents the approximate number of muscles in the human body and demonstrates the effect that ‘Muscle Dreams’ have on those with muscular dystrophy (MD) and their families. People are encouraged to donate in amounts ranging from £6.57 to £6,570. A number of fundraising ideas around the number 657 have also been created.
The campaign will roll out across the charity’s social media channels and on a campaign page on its website, built by Cariad Marketing. A donation pack, event banners and press advertising will support the campaign offline.
“Besides raising money, this campaign is about raising the charity’s profile, helping to reach more individuals and families coping with MD. Empowering and inspiring them to realise their potential.
“The world of charity branding has improved dramatically in recent years, as the sector embraces a greater confidence in its communication. We have no doubt that the #powerof657’s combination of attitude and aesthetics will further build on this movement.”
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