From 30th January until World Cancer Day on 4th February, Cancer Research UK will accept contactless card donations via four of its shop windows in Kensington, Guildford, Marylebone and Brighton.
All shoppers need to do to donate £2 is tap their contactless card on the window, after which an interactive screen will show the donator the positive impact their donation will have.
Paul Clarke director of innovation at Cancer Research UK said: “We are excited to be premiering this world-first use of contactless giving technology in four of our shop windows. Cancer Research UK does not receive any government funding for our vital research so rely on the generosity of the public.”
“This collaboration is a great example of how we can leverage both existing and emerging technology along with consumer behaviour to deliver an innovative new way for Cancer Research UK to raise funding.”
The technology was devised in collaboration with Clear Channel and Mediacom.
Funding will help to address critical humanitarian problems around the world
Tech for Good programme invites applications to help more charities achieve social change through technology
Colleagues at Shop Direct have raised £210,000 in just 12 months to support the development of a new digital app for Alder Hey Children’s Hospital
New digital investment service for charities will provide access to the biggest selection of charity-specific investment funds