How to use Google Analytics for your nonprofit » Charity Digital News

How to use Google Analytics for your nonprofit


Knowing about your audience, their behaviour, and how they interact with your nonprofit’s website is crucial to increasing results like donations, email acquisition, awareness, traffic, and engagement.

Google Analytics is a free and powerful tool that can help you gain access to this information.

This live premium nonprofit webinar on Tuesday 27th January and Tuesday 3rd February will show you step-by step how to install and use Google Analytics and why it’s the cornerstone behind building your nonprofit’s online presence. You will learn how to discover more about who your visitors are, what they visit, and how they got there. Finally, it will leave you with an understanding of how you can use this information to grow your nonprofit.

With more than 3 billion searches happening every day, it’s more important now than ever for your nonprofit to connect with its supporters online; Google Analytics is essential to achieving this.

In this nonprofit webinar, you will learn:

  • What Google Analytics is
  • How Google Analytics can help you increase donations, email acquisition, and improve user engagement
  • How to setup Google Analytics
  • How to use Google Analytics
  • How to understand more about your audience characteristics
  • How to find out where your visitors are coming from
  • How to find out your audience behavior
  • How to create & use conversion goals to track results like donations

Click here to sign up.

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A headshot photograph of Jo Barnett, Executive Director of Virgin Money Giving.