How to strengthen your charity’s brand » Charity Digital News

How to strengthen your charity’s brand


What makes a strong charity brand? In a recent article for the Guardian Voluntary Sector network, Briony Gunstone, associate director at YouGov, investigates.

  1. Know your audience. Ensure that your brand resonates with the right people.
  1. Build relationships with local supporters. Talk to local communities about your mission and what you hope to achieve.
  1. Be ready for viral fundraising opportunities. If you can get behind a viral campaign quickly, and do it well, it can lead to unexpected windfalls.
  1. Think like a brand. Approach marketing efforts like any other business would.
  1. Enjoy your time in the spotlight. If your campaign is centred on a certain day or event, take ownership and get everything you can from it.

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A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.