- Know your audience. Ensure that your brand resonates with the right people.
- Build relationships with local supporters. Talk to local communities about your mission and what you hope to achieve.
- Be ready for viral fundraising opportunities. If you can get behind a viral campaign quickly, and do it well, it can lead to unexpected windfalls.
- Think like a brand. Approach marketing efforts like any other business would.
- Enjoy your time in the spotlight. If your campaign is centred on a certain day or event, take ownership and get everything you can from it.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.