Understanding today’s donors (Infographic) » Charity Digital News

Understanding today’s donors (Infographic)

Mobile giving is on the rise as supporters spend more and more time on their smartphones and less time on desktop computers.

Today’s donors want to give on to the go, on their daily commute. They don’t want to have to fill in pages and pages of personal details before being able to send a donation.

Understanding who donates to your charity gives you the information you need to forward your mission. Check out this infographic by mGive, which sheds a little light on mobile donors.




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