An email newsletter provides a great way for charities to reach out to their supporters, boost donations, promote events and drive traffic to their main websites.
Here are ten top tips to make sure your email newsletter doesn’t get lost among the masses:
- Choose an email service provider which offers well-designed templates which can be easily customised
- Choose a clean template design, and consider a responsive option for mobile devices
- Make your brand clear on the template and include your logo at the top
- List your content in order of importance, highest at the top
- Use high quality images to catch the readers eye, but don’t overdo it
- Include a small blurb about your charity’s aims and link back to your website
- Include social sharing links, giving readers the chance to share your stories online
- Add links to your charity’s social media to help grow your online presence
- Include a prominent donate button
- Give readers the option to unsubscribe, even if it’s a small note at the bottom.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
Increased cloud adoption is being fuelled by cloud-native applications, including security and the Internet of Things (IoT) cloud-based solutions
As readers of this site will no doubt be aware, digital has a massive part to play in the future growth of ... read more
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.