According to a recent poll from charity IT provider Eduserv, improving the way online services for beneficiaries are delivered is the top priority for charities in 2015. This was ahead of cost-cutting, online fundraising, engaging volunteers and collaboration with others.
In a poll of 107 people, nearly 60% of respondents said that they planned to invest in IT this year to improve service delivery. Just under half said that their organisation had not used technology to engage volunteers, 41% said that improving online services for beneficiaries had been neglected while 31% said that online fundraising had been put on the backburner.
John Simcock, charity client director at Eduserv, said: “Although it appears the rush to capitalise on digital fundraising has led to underinvestment in digital services for beneficiaries and engagement with volunteers, addressing this issue is the top priority in the year ahead. I anticipate that 2015 will be the year when charities really get to grips with the wider opportunities presented by digital transformation.”
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