Virgin Money Giving (VMG), the nonprofit online fundraising website from Virgin Money, has launched a new campaign encouraging people to make charity donations in lieu of Christmas cards this year.
Every charity registered with Virgin Money Giving that receives a donation through the VMG website from 12th December through until Christmas Eve, will be entered into a prize draw to win a £100 donation for their festive fundraising pot. A dozen separate prizes of £100 are being made available and the 12 winning charities will be selected at random from all those entered.
Jo Barnett, Executive Director at Virgin Money Giving said: “This research shows that in these days of Black Friday and Cyber Monday, the true meaning of Christmas hasn’t been forgotten with almost four in 10 Britons choosing to donate to a good cause.
“We are aiming to do our bit to encourage people to give at Christmas. Donating to charity instead of sending Christmas cards is becoming increasingly popular and we know that donors will be keen to give the causes that mean something to them the chance to win a £100 boost.”
In addition, donors can still pass their Christmas wishes on to friends and family by sharing VMG’s Christmas meme, which can be found on its Facebook and Twitter feeds. On Twitter they can also use the hashtag #spreadthecheer, to let them know they’ve chosen to use the money they may have spent on Christmas cards to support a charity this festive season, and encourage them to do the same.
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