Together for Short Lives has teamed with video marketing agency Hurricane Media to create a powerful animation, ‘We’re having a baby.’ The video uses real life stories to help raise awareness of the support and services available to families caring for a child with a life-threatening or life-limiting condition.
The animation tells the story of a couple who are having a baby. It describes the moment when they hear the news that their child has life-limiting condition.
Barbara Gelb, Chief Executive of Together for Short Lives said: “We are thrilled with the We’re having a baby animation, which was very generously produced for us free of charge by Hurricane Media. We worked very closely with their team, drawing on our experience of working with families and the children’s palliative care sector to create a moving film which tells a difficult story. A story that is often hard to put into words.
“It provides a brand new way to raise awareness of the reality many families face when they hear the news that their child may not live to reach adulthood. We want families to know that they are not alone and that there are some fantastic children’s hospice and palliative care services out there.”
Jon Mowat said: “We’re proud to be working in partnership with Together for Short Lives to help raise their profile in order that they can continue their valuable work. Speaking to parents facing their worst fears really brought home to me the vital role this charity plays. Many of the Hurricane team are parents of young children, and therefore we empathise, and were keen to help by doing what we do best – telling powerful stories. The whole team worked on the video. It was a real labour of love.”
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