Leading retailers join ‘Penny for London’ charitable revolution » Charity Digital News

Leading retailers join ‘Penny for London’ charitable revolution


Caffè Nero and Leon have been announced as Penny for London’s first retail partners.

The Mayor of London, Boris Johnson, unveiled ‘Penny for London’ at the end of October – a revolution in charitable giving devised by the Mayor’s Fund for London which is set to transform the life chances of young Londoners from disadvantaged backgrounds all over the capital.

By registering their contactless debit or credit card, Londoners can donate one penny, or more if they wish, every day they travel on London Underground, bus, tram, DLR, London Overground, and National Rail services that accept Oyster.

The initiative has now been extended to Caffè Nero and Leon, so every time Londoners buy their morning coffee or lunch they can donate.

Mayor of London, Boris Johnson, said:  “It is fantastic that two of Britain’s much loved retailers have committed to sign up for Penny for London and I hope many more will follow their lead. With people carrying around less and less cash there has been a real impact on old fashioned charity collection tins. This idea makes it so simple for people to give back. It is great news for London’s youth charities, all of whom are doing great things for the capital’s kids.”

Matthew Patten, Chief Executive of The Mayor’s Fund for London, said: “We are delighted to welcome Caffè Nero and Leon as Penny for London’s first retail partners. Even if you don’t use contactless on the tube or bus, you can now donate your pennies each time you get a coffee or buy your lunch, helping young people from deprived areas all over London to reach their full potential and take advantage of everything this great city has to offer. All, Londoners can now make their own difference to London’s future.”

More partnerships with London’s leading retailers will be announced by Penny for London in the New Year.

Contactless cardholders can opt-in here.

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