3 top tips for Instagram success » Charity Digital News

3 top tips for Instagram success


Instagram isn’t just for hipsters posting photos of their dinner. It’s also a great tool for charities to tell stories and engage with their audiences.

Check out these top three tips for Instagram success:

  1. Define your narrative in one sentence. Stick to your storyline with every photo you post to maintain consistency.
  1. Show your followers what goes on behind the scenes. Take pictures of your office or volunteers out in the field, to build trust with your audience.
  1. Use the tool to promote new products, events and fundraisers. This will give your users, donors and volunteers a better idea of what to expect from you in the future and how they can be part of your organisation as it evolves.

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A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.