Instagram isn’t just for hipsters posting photos of their dinner. It’s also a great tool for charities to tell stories and engage with their audiences.
Check out these top three tips for Instagram success:
- Define your narrative in one sentence. Stick to your storyline with every photo you post to maintain consistency.
- Show your followers what goes on behind the scenes. Take pictures of your office or volunteers out in the field, to build trust with your audience.
- Use the tool to promote new products, events and fundraisers. This will give your users, donors and volunteers a better idea of what to expect from you in the future and how they can be part of your organisation as it evolves.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.