Here’s the latest in our series of Bitesized Insights from Edwina Dunn, cofounder of Dunnhumby and Starcount, the company behind Tesco’s Clubcard, My Kroger Plus and other loyalty programmes around the world. She and her husband Clive founded Dunnhumby in their back bedroom in 1989 and by the time they retired in 2011, it had grown to an organisation of 1500 people, reaching 350m customers in 25 countries.
In her Bitesized Insight, Edwina talks about the importance of value exchange and why it’s now more important than ever for organisations to uniquely connect to every customer.
Enjoy the video below and look out for the next instalment next week.
Digital technology is the great enabling force of the 21st century according to new report
Virgin Money Giving has announced a series of live online events designed to help charities with their corporate fundraising skills
New campaign launches to increase the digital expertise of charity trustee boards