Cancer Research UK selects OpenMarket to implement mobile engagement strategy » Charity Digital News

Cancer Research UK selects OpenMarket to implement mobile engagement strategy


Cancer Research UK has chosen mobile engagement specialists OpenMarket to help drive fundraising activity, improve operational effectiveness and enhance supporter communications.

As a complex organisation with over 4,000 employees, researchers, scientists and volunteers working across the country at any given moment, Cancer Research UK needs a holistic and device agnostic communications solution to be used across departments and integrate seamlessly with existing technology. OpenMarket’s Mobile Engagement Platform will utilise two-way messaging to improve internal communications, boost operational efficiency and help drive fundraising activity. It will also guide Cancer Research UK on mobile engagement best practice for internal and external stakeholders.

The first campaign deploying OpenMarket’s Mobile Engagement Platform was the recent Stand Up To Cancer, where it seamlessly enabled SMS donations and Gift Aid solutions, which helped to raise more than £15 million.

Michael Docherty, director of digital at Cancer Research UK, said: “We trust OpenMarket’s mobile engagement solutions to help improve our internal operations. The results of their work with other large organisations are compelling and we look forward to implementing mobile interaction beyond our current fundraising activities.”

Adrian Sarosi, OpenMarket Director of Sales and Marketing, EMEA, said: “Being appointed by Cancer Research UK further demonstrates OpenMarket’s position as a market leader in mobile engagement. Our proven track record working with a broad range of organisations gives them confidence to roll out enterprise focused mobile engagement strategies, which is quite unique for a charity. We look forward to a long and prosperous relationship with Cancer Research UK.”

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