Using social media to boost fundraising: top tips » Charity Digital News

Using social media to boost fundraising: top tips

Social media

Social media can play a much larger role in the fundraising process than simply serving as a medium for donations. By learning how to embed social media throughout the fundraising process, you can turn cause-driven interest into action and ultimately donations.

Check out these top tips from Carlos Miranda, founder of Social Misfits Media and Alissa Steiner, digital marketing officer at Turn2Us:

  1. Identify with your audience. Start conversations with people who are liking, sharing, or commenting on things related to your cause.
  2. Make the most of existing networks. Use promoted posts to reach people who are already friends of your followers, or who have identified an interest in your cause.
  3. Build relationships by asking and answering questions, and listening to what they have to say.
  4. Bring your mission to life by telling stories about your volunteers, the projects you’re working on, and the people whose lives you touch through great content
  5. Have a strong, emotive message to show people what they’ll be contributing to if they donate to your cause.
  6. Make donating easy by ensuring you can receive donations through online and mobile channels.
  7. Add a personal element by thanking your donors and supporters on social media.
  8. Create shareable content. Include social sharing buttons on the last step of your donation or sign up process so supporters can share with their networks.

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A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.