M&C Saatchi has unveiled a creative Christmas campaign for The Silver Line helpline charity after research has shown more than a million older people in the UK suffer loneliness all year round.
The online video is aimed to raise awareness of the charity’s work in supporting lonely older people and drive donations during the Christmas period.
Esther Rantzen, the Founder and President at The Silver Line, said: “We knew loneliness existed in this country, but the extent of this epidemic of loneliness and isolation suffered by people over 65 has shocked and alarmed us. We wanted to use a real example showcasing the important work we do to influence others to take note.”
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