On Tuesday 2nd December, leading sight loss charity RNIB (Royal National Institute of Blind People) is inviting people to take part in a virtual game of ‘pass the parcel’ to encourage people to think more about giving during the Christmas period.
By taking part in the #passtheparcel game on Twitter, users will have the opportunity to win a range of exclusive prizes. In return, RNIB is hoping to raise awareness of the work that it does supporting the estimated two million people in the UK who are living with sight loss.
The #passtheparcel game coincides with the global #givingtuesday movement which comes to the UK for the first time this year. RNIB is one of the founding partners of the UK #givingtuesday movement which was founded in the US to harness the power of social media to create a national day around the festive period dedicated to giving.
RNIB’s CEO Lesley-Anne Alexander CBE said: “After the big shopping days of Black Friday and Cyber Monday, Giving Tuesday is a perfect reminder that the festive period is about more than shopping. We’re delighted to be involved in this global movement in its first year in the UK and hope that people will enjoy getting involved in our Pass the Parcel competition and finding out more about the work of RNIB.”
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