The charity hopes that at least 100,000 young people with uploads selfies.
The campaign was created by agency Livity and backed by celebrities who appear in a video, hosted on SBTV’s YouTube channel, outlining the reasons why young people should “think about” ethical issues with the tobacco industry.
Abigail Brown, head of health marketing, at Cancer Research UK, said: “We hope the campaign is a catalyst for a strong sense of collective empowerment amongst our young people in the face of a corporate juggernaut.”
Websites turn attention to work of charity for a day
Charities working with the TheLADbible to launch UOKM8? – a three-month campaign to raise awareness of and collect data about male mental health issues
New campaign launches to increase the digital expertise of charity trustee boards
Charity calls on celebrity patrons to raise awareness of its message