The names of the 30 charity chief executives who have made the best use of social media over the past year were revealed on Thursday at an awards night in London, hosted by the marketing and digital communications consultant Zoe Amar and Matt Collins, managing director at the agency Platypus Digital.
Nominations were judged by a panel of charity digital leaders, comprising of Simon Blake, chief executive of the sexual health charity Brook, Lucy Caldicott, director of fundraising at the cancer charity Clic Sargent, and Dalton Leong, chief executive of the Children’s Trust.
The top 30 were not ranked in order, according to Amar, because it was difficult to distinguish between them as “we felt that his year’s 30 really raised the bar,” and the panel placed as much emphasis upon quality of interaction as on number of followers or retweets.
Amar said in a statement: “This year’s winners are pioneering the use of digital by leaders from charities of all kinds. They demonstrate how social media is now central to the skillsets of CEOs, and how having leaders on digital platforms helps charities to be more visible and transparent.”
Also speaking at the event, Collins said that charity professionals applying for chief executive positions should be active on social media because recruiters would use search engines to find them once they received their CVs to see if they had public profiles on social channels.
The list of 30 top charity CEOs on social media, in alphabetical order, with Twitter handles:
- Debra Allcock Tyler, Directory of Social Change, @deballcocktyler
- Deborah Alsina, Bowel Cancer UK,@DeborahAlsina
- Cathy Ashley, Family Rights Group, @CathyAshley
- Julie Bentley, Girlguiding, @juliebentley
- Caron Bradshaw, Charity Finance Group, @caornlb
- Paul Breckell, Action on Hearing Loss, @pbreckell
- Vicky Browning, Charity Comms, @browning_vicky
- Ava Easton, the Encephalitis Society, @encephalitisava
- Nigel Edwards, Nuffield Trust, @nedwards_1
- Paul Farmer, Mind, @paulfarmermind
- Mark Flannagan, Beating Bowel Cancer, @MarkFlannCEO
- Richard Hawkes, Scope, @R_Hawkes
- John Hibbs, the Hibbs Lups Trust, @hibbsy
- Helena Holt, Devon Air Ambulance Trust, @hgholt
- Jonny Hughes, Scottish Wildlife Trust, @jonnyecology
- Ruth Hunt, Stonewall, @ruth_hunt
- Karen Ingala Smith, nia, @K_IngalaSmith
- Javed Khan, Barnardo’s, @javedkhanceo
- Kevin Kibble, the Nurture Group Network, @kevinkibble
- Louise Macdonald, Young Scot, @louisemac
- John May, the Duke of Edinburgh’s International Award, @johnccmay
- Kevin Murphy, Voluntary Arts Ireland, @kpmurphy557
- Polly Neate, Women’s Aid, @pollyn1
- Ruth Owen, Whizzkidz @ruthowenobe
- Lucy Perry, Hamlin Fistula Ethiopia, @LucyPerryCEO
- Cliff Prior, UnLtd, @cliffprior
- Janie Tregelles, Mencap, @JanTregelles
- Peter Wanless, NSPCC, @PeterWanless
- Imogen Ward, Lessons for Life Foundation, @imogenward
- Jamie Ward-Smith, IVO/Do-it, @jamiewardsmith
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
Charities believe corporate fundraising is a key growth area. But recent research by the IoF has revealed that just 7% of charities with a corporate fundraising programme feel that it is “fully developed”. With this in mind, Virgin Money Giving is hosting a series of free live events between 5th and 7th October to help charities grow their corporate fundraising.
Awards celebrate the role film and video content is playing in many charities' marketing mix
Awards recognise individuals’ social media presence and the work done on behalf of their charities