Popular British tabloid The Sun has launched My Poppy, a new smartphone app that allows users to make one-click donations to support the Royal British Legion, the Armed Forces and Remembrance charity.
With each pledge, users will receive an in-app digital poppy which they can share via social media or download to set as their mobile phone wallpaper. Their digital poppy will also be added to an online virtual poppy field.
Following in the footsteps of numerous popular digital charity campaigns like #NoMakeUpSelfie, and #IceBucketChallenge, the app encouraging users to share a “Poppy Selfie” to spread awareness.
Users are also encouraged to download the official charity appeal single, ‘No Man’s Land (Green Fields of France)’ by Joss Stone.
Robin Garton Creative Director of News International comments: “It’s great to be working in collaboration with an organisation with as much foresight as Pocket App, who we know work with and support many charities. It’s clear that the world is becoming more and more mobile-orientated and we are always trying to find innovative ways for the next generation to remember and show their support for our active as well as fallen heroes.”
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