Display advertising is a great way for charities to reach potential donors where they spend an astonishing 96% of their time online: on content platforms like email, news, video and social network sites.
With the introduction of real time bidding (RTB) powered advertising, it’s now possible to boost the performance of display ads even further, by bringing the bidding and targeting precision of search to the world of display.
But how much do most charities really understand about the value of display advertising, how to get the biggest bang for their buck through RTB and how to measure the success or otherwise of campaigns?
A new guide from Quantcast (a technology company specializing in real-time advertising and audience measurement) offers a step-by-step plan that can help to improve display advertising activities across the board.
Specifically designed to be easily actionable, the four-step guide takes you through the key points to consider in planning, implementing and measuring display advertising to make sure you’re making the most of your charity’s marketing budget and reaching the right people, in the right place, at the right time.
Download the full guide below to find out more:
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.