Cancer Research UK teams with C4 to launch new mobile game » Charity Digital News

Cancer Research UK teams with C4 to launch new mobile game

Stand Up

Channel 4 and Cancer Research UK have joined forces to launch a new free mobile game, Reverse the Odds, as part of its national fundraising campaign, Stand Up To Cancer.

Gamers will analyse images of real cancer cells to aid researchers to extract vital information. Players will progress through different levels by answering questions around how bright the cells are or how many particular types of cell are present.

Data taken from the game will be used by Cancer Research UK and fed back to research teams to understand cancer and find new ways to beat cancer sooner.

Hannah Keartland, Citizen Science Lead at Cancer Research UK , said: “We’re thrilled to have worked with Channel 4 to produce a truly unique puzzle game that’s not only great fun to play, but also allows gamers to make a direct impact on research to beat cancer sooner. With colossal amounts of data being produced by our scientists’ research, getting through the data can take years, especially as some can only be analysed by the human eye. That’s why we’re always looking at innovative ways to get the public involved in this critical process. Now, Reverse The Odds gives anyone the chance to help our scientists get through this data via their mobile devices. So no matter where you are, your gaming moment could start having a real impact.

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