Online charity directory Charity Choice has released free downloadable financial reports profiling the top 10,000 UK charities in a bid to help clear up misconceptions about how charities spend their income.
The reports have been developed to provide more transparency in the sector and improve public perception of charity spending. The aim is to help potential supporters better understand how charities use their income to help beneficiaries and keep the charity running. The reports also dispel myths about how much money is spent on admin, and highlight the impact fundraising makes on the organisation by showing the amount raised per £1 spent.
Tanya Noronha, publisher at Charity Choice, said: “We noticed that there have been a lot of questions in the media this year about how charities spend their money, with plenty of opinions being offered but not much hard evidence. Understandably, people want to understand how much charities are spending on beneficiaries, so we wanted to provide them with some real answers.”
“The reports should help to explain why charities do need to spend some of their income on things like fundraising and admin, as these functions keep the charity going and in the position to continue helping their causes into the future.”
“We wanted to stand up for charities and help them demonstrate that a huge proportion of their income does go directly towards the causes they serve. These reports also give charities a platform on which they can communicate with supporters to explain why they need certain running costs, and the difference that all donations really do make.”
Charity Choice is encouraging all charities with reports to get involved in the project.
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