On Tuesday 18th November, charities are invited to a one day course in London to help deepen their understanding and knowledge of media practices.
The media can be you and your organisations greatest ally; if you know how to use it. This advanced media training course will look at how to make that happen for you. It will show you how to structure a media strategy that will get people on side with your campaign and organisation, even when dealing with a broad and diverse audience.
Delegates will learn how to create a media strategy using all of the tools available to them in terms of print media, broadcast and social media. There will be tips from an experienced trainer and you will have a space to discuss the experience of your peers. The day will be filled with practical exercises, role playing scenarios and hands on practice of how to create media strategies.
This course will also focus deeper on crisis management and look at how to turn a negative into a PR storm.
The training day includes:
• Understanding complex audiences and what drives them
• Getting your message across concisely
• Creating new and exciting angles
• How to keep control of interviews
• Crisis management- what to do in case of an emergency
• Using reactive situations to your advantage
• Understanding Integrated Communications
• Developing sophisticated monitoring and evaluation
Click here to book your place.
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