Since the explosion of the #IceBucketChallenge earlier this year, which raised £7 million for the Motor Neurone Disease Association by mid-September in Britain alone, we’ve all been wondering what the next viral fundraising campaign will be.
It looks like the question on everyone’s mind has been answered by the #WakeUpCall campaign, which involves celebrities posting photos of themselves having just woken up, along with a donation to Unicef.
The campaign is also reminiscent of the #NoMakeUpSelfie, which raised millions of pounds for Cancer Research UK.
Unicef UK Ambassador Jemima Khan launched the campaign, which has seen celebs such as Claudia Winkleman and Stephen Fry jump on the bandwagon and nominate friends to publish similar pictures.
Money donated during the campaign will go to Unicef Syria Emergency Fund.
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
New chief digital officer to drive Barnardo’s digital transformation strategy ensuring digital engagement at all levels internally and externally
Satellite set to deliver free internet connectivity to parts of sub-Saharan Africa destroyed in SpaceX explosion