Understanding the immediacy of the online environment, the charity created new display ads designed to increase awareness and drive new donations, which Quantcast immediately rolled out across its live campaigns.
Combining its Beyond Big data set and Predictive Intelligence, Quantcast was able to match the custom audience profile for the Concern Worldwide donor against its real-time view of the web to connect with the highest-value matches through targeted advertising.
As more donors flocked to the site, its real-time bidding adapted to the shifting demographic, enabling Concern Worldwide to more quickly and effectively reach similar online consumers across the web. This helped the charity raise a total of €85,000 which provided relief to over 400 families.
Adrian O’Flynn, digital marketing manager at Concern Worldwide, said: “Quantcast exceeded expectations by delivering a CPA 83% below goal. During a disaster relief campaign, their model adapted to a changing donor profile delivering a significant boost in conversions.”
Download the full case study below to learn more about how Quantcast and Concern Worldwide achieved this:
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
New chief digital officer to drive Barnardo’s digital transformation strategy ensuring digital engagement at all levels internally and externally
Satellite set to deliver free internet connectivity to parts of sub-Saharan Africa destroyed in SpaceX explosion