Despite the rapid rise of social media, email remains a key channel for charities looking to connect with their supporters.
- Ensure that your emails can be read on a mobile device.
- Keep text to a minimum and focus on 1-5 stories or calls-to-action
- Keep a donate button and social media icons at the top of the newsletter
- Enable social sharing
- Use video screenshots linking directly to your website or YouTube channel
- Test sending your e-Newsletter more regularly
- Subject lines need to be short and eye-catching
- Encourage people to sign up to your e-Newsletter through your website and blog
- Create ‘Subscribe’ graphics to promote on social networks
- Avoid sending BCC emails with attached PDFs which will be marked as spam.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.