Whether used for fundraising, finding volunteers, or simply getting information out there, technology has played a significant role in making life a lot easier for charities.
- Charities can reach more people. More people own computers, smartphones, tablets, making it easier for them to access information about the charity on the web.
- Charities can share their mission more easily. With the wealth of social media channels out there, charities can spread the word at just the click of a button.
- Technology makes it easier for people to donate. Whether people choose to send a text or donate online, the donation process is easy and streamlined; just one-click and it’s done.
- Donors like to be thanked. Charities can recognise the contributions of anyone instantly, meaning they can send a thank you message straight after the donation has been received.
- Technology allows information to be shared immediately. Charities are able to receive and distribute funds faster than ever before, which has been integral to disaster relief campaigns.
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
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