In this guest post, Matt Moorut, Digital Marketing Executive at Technology Trust, looks at how Get Online Week, which runs from 13th-19th October, will help promote digital inclusion across the UK.
While the number of people who are digitally excluded in the UK has been falling year-on-year, the latest stats from the Office of National Statistics show that 13% of the population of the UK have still never used the Internet.
Particularly among older citizens, digital exclusion is still prevalent across the UK – under 30% of women over 75 years old have ever used the Internet. Even among younger generations, male or female, people are still missing out on the benefits that basic digital skills can bring. To combat this, the government has been encouraging a number of initiatives through their Digital Inclusion strategy, as you may already know.
One such initiative that is helping to make a difference is the Tinder Foundation’s Get Online Week, which will be taking place on from the 13th – 19thOctober this year. Last year, over 700 UK online centres took part in the campaign, supporting 38,500 people through 6,720 local events in places such as post offices, mosques, supermarkets and town halls. The 2013 campaign also brought about 95,000 visits to the online learning website, Learn My Way as well as 15,000 registrations in the month of October.
Not only that, but 2,300 people helped to launch Let’s Get Digital – a product created especially for the campaign to help people get a taste of just how the Internet could help them in their day-to-day activities.
This year, the aim is to engage 50,000 people, inspiring them to get online and do more with new digital skills. With help from individuals, communities, businesses, and non-profit organisations, hopefully this Get Online Week can really help to speed up the process of digital inclusion to bring everyone in the UK into the 21st century.
To find out more about Get Online Week and all of the ways that you can participate, click here.
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