Following a fire at Manchester Dogs’ Home which killed 43 dogs, the charity has received over £600,000 worth of donations through a JustGiving page set up by Manchester Evening News.
The incident has also provoked a massive response on social media, with people snapping ‘Dog Selfies’ and posting them online alongside screenshots of their donation to the charity.
The charity released a statement saying: “The staff and trustees of Manchester Dogs’ Home would like to express their enormous gratitude for the huge support received from the public following the devastating fire on site during the night.”
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
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