Girlguiding’s Head of Digital Jo Kerr is the first woman in the charity sector to top a list of UK digital champions under 30. The high-profile list, published annually by marketing and media hub The Drum, celebrates women working in the male-dominated world of digital.
Jo, 29, has been at Girlguiding for just over a year. In that time she has led the work on Girlguiding’s new digital strategy including the upcoming new website and a digital strategy blog. Jo has also encouraged youth participation in Girlguiding’s digital work by creating Team Digital, a group of young women aged 16-25 who discuss girls’ digital habits and needs, while testing new functionality.
She said: “In the charity sector we rightly focus on promoting the causes we work for, but I think it’s brilliant to recognise the talent within the sector too. I may have been the first woman from a charity to be recognised on this list, but I’m sure I won’t be the last.
“It’s great to shine a spotlight on digital at Girlguiding. As a charity we work to empower young women and give them the microphone, and doing that online through digital channels is really important for me.
“Leading the digital transformation of Girlguiding is the high point of my career to date. It’s amazing to have this recognition while I work to give girls and young women a voice.”
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