7 tips for a successful charity website » Charity Digital News

7 tips for a successful charity website


Here are some top tips to help you craft a website that will leave a lasting impression on your supporters:

1. Make your charity’s mission clear and obvious on the landing page.

2. Engage supporters immediately by using interactive content.

3. Keep your site donor-friendly by leaving just one-click between the landing page and donation form.

4. Advertise volunteering opportunities on your website and make it easy to sign up.

5. Tell a story with pictures and videos, which tend to have a stronger impact than words and are more likely to be shared.

6. Optimise your website for mobile, ensuring that supporters can access your website and donate easily on-the-go.

7. Link your website to your social media pages to increase engagement and awareness.


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A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.
  • Michael O’Donnell

    I think it’s interesting that we always assume charity websites need to be aimed at supporters/ funders, At Bond we feel they also need to communicate to those who our services are intended to support (clients/ “beneficiaries”), who may have quite different needs – and technological capacity. Would be interesting to see an article on how best to meet both sets of needs for a website at the same time.

  • Alex McLachlan

    One area I would add is self-service to give a greater level of engagement than just a one-off donation. The implication of self-service is a link (interface) with the charity’s CRM.