A good donation landing page has the potential to influence almost every visitor, yet many charities overlook the importance of a conversion-friendly website when looking for donations or volunteers.
1. The website features a very prominent ‘Donate Now’ button in a contrasting colour, drawing the visitor’s eye immediately.
2. All content has been carefully constructed and the use of language promotes a sense of urgency. The charity adopts a positive tone of voice and outlines exactly what a donation could achieve.
3. Donors can be put off by lengthy forms to fill in. WaterAid unlocks form sections as previous sections are completed, making the process less daunting.
4. To stop the donor from getting bored and giving up when filling out the form, the charity’s USP that the ‘Government will match your donation’ remains clearly visible and provides even more incentive.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.