Email provides the perfect opportunity for your charity to communicate directly with a relevant audience.
Here are 3 things you can do to ensure you get better results from your email marketing.
- Test your subject lines. Play with it, get creative and see what gets people to open your email.
- Don’t include too many links. If you include too many links, your email might go straight to the junk folder.
- Be consistent. Whether you choose to send emails daily, weekly or monthly, be consistent, so your audience knows what to expect.
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.