Here are their top ten tips for charities using social media:
- Social media should be part of your organisation’s culture. Allow multiple people to post on social media and use a content calendar to stay on top of plans.
- Engage supporters on social media and promote discussion.
- There’s no secret formula. Adapt to change and don’t spread yourself too thinly across multiple social media sites.
- Don’t just focus on Gen Y. Over 55’s are increasingly using social media and they tend to be the ones to donate.
- Keep posts light and talk about things other than your charity’s mission.
- Keep an eye out for internet trends you can jump on board with.
- Schedule tweets and Facebook posts for times you aren’t available.
- Don’t delete trolls. Respond to them, and try to change their minds.
- Test different types of content on your audience and see what works.
- Embrace analytic tools to see what kind of posts do well.
Click here to read more about what the experts had to say.
Digital technology is the great enabling force of the 21st century according to new report
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline