RSPCA teams with Wishgenie to roll out innovative fundraising initiative » Charity Digital News

RSPCA teams with Wishgenie to roll out innovative fundraising initiative


The RSPCA has partnered with fundraising platform Wishgenie to boost its fundraising efforts by allowing supporters to shop online to raise money, without it costing them an extra penny.

Wishgenie has signed up 1000s of leading retailers including M&S, Amazon, Sainsbury’s and Asda, who will donate between 2-5% of commissions to the charity with every online shop. People will just shop online normally and money will be automatically donated with every transaction.

Alice Watkyn, digital fundraiser, from the RSPCA said: “RSPCA is always looking for new and innovative ways to allow people to donate money easily and without any hassle. Increasingly, people are choosing to shop online and teaming up with Wishgenie will allow supporters to make a donation when they do their weekly shop.  It won’t cost them anything extra as it’s the retailer that makes the donation and they won’t even have to think about it. “

“Like all charities coming out the recession, we have seen our costs increase and donations fall because people simply haven’t seen their financial situations improve. Wishgenie will allow them to donate money and continue to support us without it costing them anything and we hope adding this additional fundraising platform will help us with our fundraising targets.”

David Berney, founder and CEO of Wishgenie said: “We are delighted to be working with the RSPCA and helping it raise money in a sustainable way. Supporters can shop using their phone/tablet or install our app on their computer so that every time they shop with one of our retail partners the RSPCA will receive a donation.  For anyone that cares about animals this is one of the easiest ways to show their support to the RSPCA and help it continue its excellent work.”


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