When building your charity’s website, it’s important to remember that content is key. The text needs to be up-to-date, engaging, shareable, and relatable to the target audience you’re hoping to attract.
- Blog posts: Ranging between 250-800 words, blog posts can talk about anything, from events to upcoming projects.
- Real-life stories: Tell a success story to highlight the effectiveness of your nonprofit and the good it is doing.
- News, press releases, and third party content: Anything written about your charity by a third source, letting people know you are being talked about.
- Infographics: Demonstrating important data in picture format. Most likely to be shared on your supporters’ social media sites.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.