How to boost charity website traffic » Charity Digital News

How to boost charity website traffic


When building your charity’s website, it’s important to remember that content is key. The text needs to be up-to-date, engaging, shareable, and relatable to the target audience you’re hoping to attract.

Here’s how to make the most of each content category to generate the most clicks on your website:

  1. Blog posts: Ranging between 250-800 words, blog posts can talk about anything, from events to upcoming projects.
  2. Real-life stories: Tell a success story to highlight the effectiveness of your nonprofit and the good it is doing.
  3. News, press releases, and third party content: Anything written about your charity by a third source, letting people know you are being talked about.
  4. Infographics: Demonstrating important data in picture format. Most likely to be shared on your supporters’ social media sites.

Related reading

A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.