Top 5 tips for engaging millennials » Charity Digital News

Top 5 tips for engaging millennials

Gen Y

According to a new report from Give As You Live, ‘Generation Y and their Charity Giving Habits’, millennials are the demographic which give least money to charity, but they represent the fundraisers of the future.

Are charities missing a trick when it comes to communicating with this age group? Check out these top five tips which look at what charities can do to engage young donors:

  1. Encourage sharing. Run social media campaigns which promote sharing and peer-to-peer fundraising, for example, #nomakeupselfie.
  2. Millenials would rather volunteer than give money. Demonstrate how their help can make an impact – they want to see real results!
  3. Be ever-present on all platforms. Ensure that your website is mobile-friendly so that information can be accessed quickly and easily. Pay attention to other, lesser known social media channels such as Snapchat and Pinterest to stay ahead of the game.
  4. Tell a story and promote informal chat. Increase emotional engagement by sharing real-life stories of the work you are doing. Ensure your social media voice is consistent and human; no one wants to talk to a robot.
  5. Crowdfunding  is key. Millenials love the ease of online donations and the ability for users to share stories with potential supporters.



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A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.