98% of respondents said their experience in making a text donation was “excellent,” or “good,” and for the first time respondents also chose text giving as their most preferred choice for making a donation, edging out online donations as a favorite method for charitable giving.
Jenifer Snyder, executive director of TMF, said: “The 2014 Text Donation Study proves the power and popularity of text giving among donors. Donors expressed the highest levels of satisfaction for text donating we’ve ever recorded and for the first time selected text donations as their most preferred method of making contributions to their favourite charities.”
The full survey report can be downloaded here.
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