Research highlights best ways to engage young donors » Charity Digital News

Research highlights best ways to engage young donors

Young people

According to new research by Voxburner into the relationship between 16-24-year-olds and charities, 55% of young people favour TV ads as a good way for charities to get their attention, 43% cited sponsored Facebook posts and 40% suggested YouTube.

So far in 2014, 41% of young people have taken part in a campaign action online (for example shared a petition), whilst 24% say they have participated in an offline campaign, such as a sponsored run or walk.

Paul Donnelly, Campaigns Manager at British Red Cross, adds: Young people are important for the British Red Cross because we want to build a generation of life-savers through our award winning young people’s first aid campaign. For us it’s not just about asking for money but giving something back. Hopefully young people will see something in our cause and our innovative campaigns that makes them passionate and encourages them to engage with us throughout their lifetime. Our campaigns are all about reaching young people through the channels that are relevant to them. This is the social media generation. We’ve achieved particular success through our campaigns on YouTube and Facebook.”

Click here for the full results.

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