According to new data from the University of Massachusetts Dartmouth Center for Marketing Research, 98% of charities and nonprofits in the US are active on at least one social media site.
YouTube (97%), Facebook (92%) and Twitter (86%) were most favoured. Pinterest (72%) and LinkedIn (57%) were also found to be popular in the study.
Surprisingly, 9% of charities use Snapchat compared to 3% using Tumblr.
71% of those surveyed said that social media was useful for fundraising campaigns.
Digital technology is the great enabling force of the 21st century according to new report
Virgin Money Giving has announced a series of live online events designed to help charities with their corporate fundraising skills