5 tips to get the most from your social media campaign » Charity Digital News

5 tips to get the most from your social media campaign

Social Media

Social media has proven highly effective in drawing attention to charitable causes.

In a recent article for the Guardian, Jean Dobey, CEO of Hibe.com, share her top tips on how charities can make the most of social media.

If you want to create a social media campaign that engages with people on a human level, the following five elements are essential:

  1. Believe wholly in your cause. Authenticity is extremely important for a successful social media campaign.
  2. Outline specific goals. Your outcome will influence the content and the channels you use to engage your audience.
  3. Show what the cause means to you. If people can emphasies on a human level, the campigan has more of a chance of going viral.
  4. Give others the chance to share their story. Allow people to contribute and connect with one another, discussing the emotions raised.
  5. Choose appropriate social media tools.  Pick channels to suit your demographic and objective.

Related reading

A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.