5 tips for effective charity digital marketing » Charity Digital News

5 tips for effective charity digital marketing

Digital Marketing

When designing your charity’s digital marketing strategy, it’s important to think outside the box.

Here are 5 common sense approaches to your charity’s digital marketing strategy to help you stand out from the rest.

  1. Be simple. Pick one insight, such as a significant statistic, and build your campaign from there.
  2. Be brave. When brainstorming, don’t throw out any campaign ideas that seem too extreme.
  3. Be human. Connect with the public on a human level. Inject personality into your social media posts.
  4. Be about solutions. Ensure your digital marketing campaign is working towards something.
  5. Be curious. Keep asking questions to your team, your donors, and your board.

Related reading

A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.