Drowning Prevention Week is an annual campaign run by the Royal Life Saving Society (RLSS) UK aimed at reducing the hundreds of deaths caused by accidental drowning across the UK every year by showing people how to be safe near water.
Artem SFX, an award-winning special effects company, was commissioned by Chrome Productions to help raise awareness of accidental drowning as part of RLSS UK’s Drowning Prevention Week, and the project resulted in a chilling two-minute public information video which will be distributed across schools nationwide.The video shows a 14-year-old schoolboy talking directly to the camera as he recounts a day out with his friends. As he tells the story the screen progressively fills-up with ‘dirty river-water’. We eventually realise that the boy is describing the day he died by drowning. The boy is left lifeless, leaving the audience with a hard-hitting lesson about the dangers of open water.
Artem’s Alex Philips, who was project manager on the film said: “We needed to find innovative ways to produce a safe and effective method of submerging the actor and the camera into a tank of water, while still providing a quality result. This presented challenges but everyone at Artem sincerely hopes we have made a contribution to a project that will save lives.”
Chrome Productions’ producer Stephen Parker was delighted with the result: “Creating a film for the Royal Life Saving Society for Drowning Prevention Week was a real privilege. The guys at Artem Special Effects did a wonderful job on the tank and the lowering mechanism and worked tirelessly. We’re very happy with the way the film turned out and really hope that it delivers the invaluable message that Drowning Prevention Week carries.”
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