According to a new study, ‘Picture This: Top Charities Master Social Media Emphasising the Visual’, video is the tool of choice for charities communicating with their supporters, with 97% using some type of video to help inspire their audience.
Video is an extremely effective tool for raising awareness; videos are more likely to be shared on social media sites and have the potential to go viral.
The study also found that 98% of charities are using at least one form of social media, although only 72% have a written social media policy for employees. 72% have boards on Pinterest and 50% are posting on Instagram.
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